Label design for SOMMERS Cricket bats

SOMMERS

MANUFACTURE CRICKET EQUIPMENT

We are adding 3 new SOMMERS branded cricket bats to our range as follows but the design must be different to what we now use on our bats;

We are looking at implementing the 3 new bat designs under the following names:

1. THE CHOSEN 1.1 (This is the new top of the line bat)
2. THE VAPOR 1.2 (THis is a mid entry bat)
3. INSTINCT 1.3 (entry level bat)

The new bat designs need to be custom/ bespoke and set us apart from the normal more traditional cricket brands such as Grey niccols and and Slazenger. We feel there is a need to make the brand "POP" and stand out with a younger, fresher original feel than what exists on the market today.

The current designs we use can be seen on our web site at http://www.sommers.com.au but we want something that is different from the standard graphics that appear on cricket bats. The designer can be creative and in fact it is a must.

The impression we want to create is one that impresses visually 'THE WOW' effect is what we are after when someone first see the graphics on the bats.

Current colours used in our logo are BLACK, RED, WHITE but the graphic and colours used are up to the designer.

Front label: 20cm x 10cm
Back label: to cover 80% to 100%
Colours of each label can be different or

Each of the 3 names will also be used on batting pads and gloves.

The audience for Sommers Cricket is 12 - 28.