Nexride will mail a postcard to all of its customers during the holiday shopping season. We seek a clever and carefully executed postcard for this purpose. The card will be 6 x 8.5 inches and most likely printed by Modern Postcard (CMYK digital color). You will design just the "front," as the back will be the details of the product and the specifics of the offer.
The idea we have in mind is that virtually all serious cyclists have more than one bicycle. We would like this card to suggest that the customer buy additional saddles for their other bikes. We expect this reminder may also serve to suggest that the customer buy a saddle for a friend or family member.
You are free to devise your own image and copy. Some possibilities for copy would be:
"'...because we all have more than one bike."
"Still sitting where you shouldn't?"
"Protecting cyclists one tush at a time."
"Because your jewels are precious."
You may devise your own copy, and even suggest a different direction for the message. We can help you improve the details of your copy if you have a compelling image to communicate your idea. So, if you're not really a word person, just pick one of the phrases above and go with it. You should, of course, learn about the product by visiting http://www.nexride.com/
Your creative could be an illustration, a photo, or other graphic. We would like the front to include the copy, the image, and the Nexride identity.
Your final deliverable will be an illustrator or eps file ready to go to Modern Postcard using their "deluxe" template.