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How veallen started their postcard, flyer or print journey
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UAB School of Engineering
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Tell us a bit about who you are and the people you reach
We work in fundraising for the School of Engineering and we are seeking a direct mail design that will be sent to recent graduates.
What inspires you and how do you envision the design for your business?
Each year the School of Engineering host the “Order of the Engineer” ceremony. Graduating seniors participate in an event where they take an oath to recognize their commitment to the field of engineering. More information about the ceremony can be found here: http://www.order-of-the-engineer.org/. Each year we take each participants photo with the dean. Our idea is to send the photograph taken at the event to each new alum asking them to support the school. We have found a quote that we think might work well within the piece: A photograph is life’s pause button….. We hope that this quote will encourage to stop and remember their time at the UAB School of Engineering and inspire them to give back to their alma mater. The campaign will need to include an outside envelope, a remittance envelope and a letter containing the information about the campaign. We would like to offer as much creative freedom as possible, but we do prefer a clean, modern design. Reference should also be made to the UAB branding site which includes colors and logos: http://www.uab.edu/brand/home/. UAB School of Engineering logo attached.
Pictures of the photo jacket which will include student/dean photo also attached. Along with a sample photo.
Here is the text that we came up with for the letter:
Congratulations on your recent graduation! As a new member of our extended alumni family, we hope that you will take a moment to pause and reflect on your time and experience at the School of Engineering. In April, you participated in the Order of the Engineer Ceremony that recognized your commitment to the field of engineering. Today, we hope that you will continue your legacy of commitment and consider making a gift to the School of Engineering Annual Fund. Your gift will reward academic performance through merit scholarships; assist deserving students with demonstrated financial need; and support our faculty as they guide each student along the journey to a career in engineering. Your gift will make a last difference on tomorrow’s best engineers.
Return address for envelopes should be:
UAB School of Engineering
1075 13th Street South
Birmingham, AL 35205
Outside envelope might also include: Photo Enclosed - Do Not Bend
In the same font included on the inside text