Helga continues to stun me, after 20+ projects with her, this was her BEST YET.
Everything was great! Listened to the feedback and made good changes quickly.
Highly recommended if you want a clear and minimaliste design language.
How l.verlinden started their postcard, flyer or print journey
Who are you known as?
Ghent University TechTransfer
What industry do you think your business is most related to?
Tell us a bit about who you are and the people you reach
At TechTransfer take care of the Intellectual property (IP) of Ghent University (UGent): we file patents on UGent researchs (so we support our researchers in this proces), we transfer technology to companies outside UGent for payment (license) and we start up companies with research developed at UGent (spin-offs). UGent also has a DARE TO VENTURE office to encourage people to start a business with an own idea (that can be anything at all, even like starting a vegan bakkery or leather chair company, ....). https://www.ugent.be/techtransfer/en https://www.durfondernemen.be/
What inspires you and how do you envision the design for your business?
We want a simple but attractable folder to explain the difference between our TechTransfer office(TT) and the Dare-to-Venture office (DO!) for our starting PhD students and other researchers (target audience +-25-30years). The folder needs to make it clear so the researchers know where to go if they want to start a business or license their technology to a company. ALSO we want to encourage people to try to find market value in their research (some researchers forget actual life in society besides their difficult research). Mostly there is commercial potential in university research (the core business of our TechTransfer office is to detect this and transfer it to the market against payment).
As format we are thinking of A5, picture front and back, text inside. See first Word attachment 'startfolder'
With quotes names of author needs to be on there but very small. First page: the questions need to be a lot bigger, the quote a lot smaller (I cannot do this layouting myself)