How emilytucci7 started their other packaging or label journey
Who are you known as?
What industry do you think your business is most related to?
Food & Drink
Tell us a bit about who you are and the people you reach
Pro + is a gel protein supplement that will be added to already existing foods in order to increase the protein content of those foods. For example, it can be added to microwaveable macaroni and cheese, soups, or oatmeal in order to increase the amount of protein. Our target audience is millenial mothers who are responsible for feeding their families (and picky eaters), as well as young adults who need to buy cheap food on a budget, but care about their health.
What inspires you and how do you envision the design for your business?
We are looking for a small, squeezable packet that fits the following dimensions:
There will likely be a depth of 1/3” - ½” to allow for the proper volume fill. Keep in mind that they package is small, because it will be added onto the packaging of individual food products already on the market.
The packaging should include the logo prominently on the front. We want it clean and clear. Nutritional facts and ingredients will be included on the back. Consider the target audience mentioned above when designing the packaging. We want it to be unique, eye-catching, and something that will easily stand out.
We would also like a transparent, clear patch on the packaging so that the gel is visible to the consumer. This should be obviously contrasted to the rest of the opaque package.
The image below is the logo that we will be using.