1. Our name O!live is a play on word of Olive, which is a perceived symbol of health, natural and green, and we would like our logo and labeling to reflect a bit of this. But the word can also be translated to, literaly, Just live! We want this to resonate with our customers.
2. Our product are 100% pure and natural. Our pay off line is real.pure.natural. Our primary products are soaps, and we have 2 soap ranges, the 1st and signature range is the 100% olive oil soaps (3 soaps are in this range), and it is packaged in natural muslin/cheese cloth draw string bags. The bags are cream/stone in colour and should have a generic logo stamp that is universal for all the soaps. The only thing that changes for each soap in the bag is the labeling; each should have a different colour pop (background or font).
3. The other range is luxury soaps, there are 5 soaps in this range. These soaps are packaged in a box, the box stays the same colour across all soaps and only the labeling colour changes.
The labeling should be a sticker that goes across the top of the box and seals the sides or front (depending on design)
The box design can also be a match-box design, then the labeling wont be a sticker but will be printed directly on the top box (cover).
The colour of the box should be a light colour like stone or very light grey. We want the labeling to be sophisticated, simple and unique.
The name 100% natural should feature in the labeling. We love the look of Ella Peach winning labeling design for the simple graphic and fresh look. We also love the look of the blog header attached, love it much.
Simple graphics, leaves, or silhouette flowers might be nice, as well as colour blocking. For the rest of the products in the range, information is attached.
The logo is not cast on stone; it can be twicked to work in with the labeling.