The audio program is distributed via regular Audio-CD (Jewel Case Format):
Following items need to be designed:
- backside (titel directory)
The current design should serve as an orientation of what has to be done. The viewer should be strongly motivated to buy the CDs, his hopes of losing weight should be awakened by the design / photo / imagery on the cover.
The following slogan is the title of the CD series:
Title: "Schlank für immer - ohne Diät"
For your understanding in English: "Slim forever - without keeping a diet"
Sub-Title: "Wie Sie mit Hilfe von Gefühlen stressfrei abnehmen"
For your understanding in English: "How you can lose weight by using your feelings - hassle-free"
The NEW design needs to reflect the new corporate identity (colors, forms etc.) which can be found here:
An example set of one CD of the OLD design files are attached to this briefing.
CRITERIA for the winning design:
- emotional / emotion-triggering cover photo (stock photo, price of stock photo will be paid extra)
- 100% colors and forms same as on webseite http://www.dagmarherzog.de
- frontside and backside and design for inlay are delivered
- the most persuasive cover will win - if viewer is urged to buy and is excited about the content.
- text and logo can be copied from the OLD files, except for the internet address: http://www.herzoglifecare.de needs to be replaced with http://www.dagmarherzog.de
- Inlay-Card Format: http://db.tt/1LdmhnYD
- Frontside / Backside: http://db.tt/U6zrsXSy