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How Sargood on Collaroy started their other clothing or merchandise journey
Who are you known as?
Sargood on Collaroy
What industry do you think your business is most related to?
Travel & Hotel
Tell us a bit about who you are and the people you reach
We are a world first luxury beachside health and wellness retreat for people (and their families) living with a spinal cord injury located on the northern beaches in Sydney, Australia. A club med of sorts for people with spinal cord injuries (SCI). We run adapted sport and recreation activities for our guests supported by specialist staff.
Our guests cover all ages & travel from all over the world to stay with us. Guests are often trying our adapted activities for the very first time and after staying with us have the confidence to pursue adapted sport and recreation in their everyday lives. So we offer more than just supported adapted sports, we aim to empower our guests to try new things and pursue new goals.
What inspires you and how do you envision the design for your business?
We want a long-sleeved swimwear shirt (what Aussie's call a Rashie) with a zippered front for our staff to wear whilst assisting guests doing: adapted surfing; swimming; snorkeling; and beach access / ocean skills (teaching guests who are new to spinal cord injury, or inexperienced in the ocean, how to access the water safely). I've included an example image of what the Rashie could look like (but don't feel limited by this image) + photos of these activities for your reference.
Front design: Use the logo.
Right sleeve: sargoodoncollaroy.com.au
Back design: Design with a fun summer vibe & use 'Sargood' on the back on shirt. Bonus if you can allude to spinal cord injury in a subtle way, but not necessary.
As we are the first and only facility of its kind in the world we're often featured in media across the globe & are looking for apparel which photographs well to showcase our outdoor active services.
Brand Colours to be used
Dark Blue: HEX #00467f CMYK 100C 57M 38K
Yellow: HEX #ffcf01 CMYK 18M 100Y
Grey: HEX #95a0a9 CMYK 10c 1M 40K
Black: HEX #000000 CMYK 100k (use only as font colouring or line drawings, if at all - refer to included brand guidelines document).
Fonts are listed in the brand guidelines (page 26). Happy for you to use any fonts that suit.
If it helps this is the wording from the Apparel supplier quote:
Description: Custom rashie with zip and long sleeves made from 300gsm polyester and spandex blend.
Sizes: Adult XS - 5XL, Youth 6 - 16
Decoration: Artwork printed in full colour sublimation over whole garment. Template will be provided to create design.