How Swim IT Rick started their other business or advertising journey
Who are you known as?
The Swim IT
What industry do you think your business is most related to?
Tell us a bit about who you are and the people you reach
Internet sales of innovative swim safety device, Race Approved for use in USA Triathlon (USAT) and Ironman races.
Open water swimmers gain peace of mind while swimming in open water without any buoyancy device. If needed, simply give the red "jerk to inflate" tab a jerk, and your personal lifejacket automatically inflates.
What inspires you and how do you envision the design for your business?
An ad that educates the customer. Most people don't know what the Swim IT is or how it works? The ad should impart the idea that this is worn while swimming in the open water, and when deployed, allows the user to wear or hold onto their life jacket. Most of all, it should instill confidence and Peace of Mind. I have never tried to incorporate "sex" into my ads, but I am willing to consider an innuendo as long as it isn't over the top.
This ad is for a 2.25" x 2.25" space in the back of Triathlete magazine. That's not much space!
The ad should include the following text: http://www.myswimit.com
USAT & Ironman Approved