We are a family owned and operated company, we started in 1982 with a Gorf arcade game and Jukebox the played 7'' records (45's) in a high school, believe it or not. Opened an arcade in the 80's when Tron, Pac-Man and Donkey King was huge, then the Nintendo killed the era of the Arcade. Now we have over 130 locations mostly bars, some restaurants, bowling alleys, Laundromats (no more High schools) with internet jukeboxes, pool tables, Dart machines, pinballs, Golden Tees Redemption games, etc. If you go to a bar or pub and put a dollar or quarter in it and play it, that's what we do.
The target audience is mostly bar owners, we buy the coin-op games and they let us put them in, so they don't have to worry about maintaining them. It's a partnership with the location.
I would like all of what we do in the logo but still stay simple.