For this rebrand, we are de-emphasizing books/publishing and emphasizing education, collaboration, and successful career prep. So in the logo, the word "press" should also be de-emphasized. Wild Brilliance is the main focus.
Our clients are predominately female medical students and doctors, unconventional, intelligent, 20s-30s, and into the natural/organic lifestyle but not hippies - these are very professional people.
Your biggest challenge will be coming up with a visual interpretation of Wild Brilliance that is intriguing,
To help you with our orientation, our vision statement: "Our purpose is providing the interactive tools necessary for nurturing curiosity into the future of medicine." Words could help generate a logo: curiosity, wonder, excellence, stewardship, collaboration, organic, clean, fresh, dynamic, unique, ablaze, spark, leaves, seeds and blossoming, growing, spirals,and moving,
We are looking for a logo that follows classic good logo design: simple, good aspect ratio, memorable, timeless, versatile, and appropriate. In this round, we are looking for more gender neutral, grounded, elegant designs. We will need to see all submission in color and black and white. If your submission involves manipulating the name of our company, we will need to see the graphic and the name separately as well (i.e. disengage the graphic and the typography).
We need the logo as an Adobe Illustrator file, a tiff, and an eps.
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