Ok, I may be asking too much, but here goes:
- Must look good on both light, and dark backgrounds
- Graphic of letters should be able to stand alone, plus integrate with the text (business name)
- The text alone needs to work also
- Come across by having a cutting edge look, sort of now but into the future feel, but w/o being Sci-Fi-ish
- Graphic should be usable as watermark, logo, brand and be able to be used on the web, stationary, business, mailing cards, brochures, etc
- Classic look feel (I know -- above is the primary theme, this is the underlying theme)
The overall look should let the viewer know that my company has a feel/look that the business is: Friendly, solid, stands the test of time, unique, cutting edge, avante garde, candid, formal, comfortable, technologically hip, geeky, and above all understanding, compassionate and FUN!
I pride myself on being able to get along with my clients.