Goal is to update the HydroMassage logo with a clean, simple, and modern design that will translate well in a variety of applications (print, web, shirts, tradeshow backdrop, etc). Would like to use two or less colors (blues, grays, etc), and include “Innovation in Relaxation” tagline if possible.
With an image next to the text, we would like to subtly communicate that the product delivers a water massage (without going too far and spelling it out with an image that looks exactly like a water massage bed).
Most customers are fitness clubs, so the logo should have a somewhat masculine / bold design that will stand out on a page. However, since it’s massage, it ideally will also have relaxing, comfortable feel. Not too loud, and not too quiet.