We'll leave this pretty open ended to start and see what you come up with. Name doesn't have to be in the logo. Be bold and surprise us! (We're not really sure how to best portray things yet)
We want our logo communicate visually as sense of outdoor wilderness adventure and fun. We'd like to stear clear from any sort of army/military look though.
The logo must look good in both black/white as well as in color if you choose to use any. Earth tones would likely be best if you do use color
While definitely not required, you may wish to incorpoate things like the shape of the state of california, trees, rivers, ocean waves, mountains, sun, fire, primitive looking people/animal shapes, primitive tools, mountain trails or whatever you think will create a sense of outdoor adventure and learning for the viewer. Since we are in california, it would be fine to incorporate a "pacific coast" feel to it, by addiing ocean waves, etc,
The logo should work well withing a circular patch/picture that would go on company products and well as without a circular look to it.
We would likely lean towards having a less complicated logo than a more complicated one, but use your best judgement and creativity to find the right balance between artistic detail and simplicity.