We need a logo designed for a new company developing and manufacturing high-end tactical gear for Law Enforcement, Military, and Special Operations teams. The new company will be a brand offshoot of an already established body armor company. The logo will be representative of our new, innovative, tactical line of products without being too cliche or busy.
Our gear and products include body armor (tactical vests), chest rigs, tactical k-9 harnesses, helmets, rifle plates, pouches, shields, and helmets. We manufacture both the ballistic protection and the carriers for our tactical vests. Ballistic protection includes soft body armor for handgun rounds and hard armor plates for added protection against rifle rounds. Carriers and vests for ballistic protection are designed, tested, and built all in-house in the United States.
Law enforcement tactical teams are our primary market, with the intent on growing into the military segment.
This market is dominated by a masculine mindset, and values strength, precision, brotherhood, and aggression.
The brand ethos: "Mission drives tactics, tactics drives gear"