Very happy with the final design for what was a difficult brief (showcasing my brand and the sport of street workout without having a person in the logo). West_flower was able to provide many ideas which led to us agreeing on a final design. Highly recommended.
How huntgareth started their logo design journey
Who are you known as?
Street Workout World
Tell us a bit about who you are and the people you reach
This is a website which covers everything about the sport of street workout and calisthenics (particular focus on outdoor workout on equipment found in cities and parks such as pull up and dip bars). Providing training advice and selling clothing and equipment (hence the need for a stylish, printable and recognizable logo).
What industry do you think your business is most related to?
What colors do you want to see in your design?
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
The website is about street workout and calisthenics so i would need any designer to make themselves aware of this sport/understand it (typing 'street workout' on youtube is useful for this). My current logo features a muscular man on a pull up bar but I would prefer if the new logo didn't exclude any gender (that is not to say it should feature an image of either a man or a woman - it would be nice if it didn't need either).
It would be good if the logo could demonstrate strength and also the slightly urban feel of the sport (street workout is often practiced outside, as the name suggests) but also represent the sport (e.g. Ideally I would like it to feature a pull up bar). It should be stylish and simple enough to wear on clothing and to print on equipment. It would also be good if it had an international/global feel, as the name suggests. Obviously the name of my brand is quite long (due to it being a website name), so any way of making this longer text look nice on merchandise would also be appealing (again so that it can be printed on clothing etc).
*Please note, this sport does NOT include normal weight equipment like dumbells*