My target audience is high end fincinancial demgraphic...18-55...I need something eyecatching that will be easy to identify on the web and on a graphic wrap on my ride.
I really like the use of negative space to create a play on words or my look or location. This business is based out of Austin, TX. Austin is a weird place where anything goes...As a fellow artist in a land of many artists, I really want this logo to pop...noone in the fitness industry here has an awesome logo...mostly stock logos out there. ..that is the last thing I want....
As far as my look goes I have long dreads past my butt. Alot of people have seen me around town and I am know as that fit guy with long dreads. If that is something that I can use to my advantage, then awesome.
The workouts are unique in that I use the envirnment as a part of the workouts(urban landscapes like stairs, scaling small walls,city parks...mostly outside of the box or gym. All of the interactions with my clients are more of a intimate 1 on 1 or small groups up to 6 people- 10.
I attached some samples of the type of clever logos that use negative space and to capture movement, depth(3D feel) , and texture.
The challange is on!