CREEL (see Wikipedia): Creel is a type of small wicker basket mainly used by anglers to hold fish or other prey. Caught fish are inserted through a slot in the top which is held in place by a small leather strap. ---> basket is in our model an account, where to put values and use them where and when needed. If you are short of one exchange --> see the next description of the model
Tell us a bit about who you are and the people you reach
Creel is the 1st global marketplace to exchange any stores of value in non-physical way. The service provides a safe and sanctioned place for consumers to collect all of their virtual values, be it online or on the mobile device, enabling the users to organize, manage, exchange, and buy their virtual values. Virtual values are i.e. gaming tokens, collaborative currencies, crypto-currencies (Bitcoin), loyalty points, social capital, time, retail coupons and many other mediums which can be exchanged by the consumer in the game, in the app on the merchant site or within his account on the Creel platform.
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Games & Recreational
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Within Creel consumers can exchange virtual values for other virtual values at the point of life. Creating liquidity when and where needed has never been easier, the unprecedentedly flexibility to manage virtual values through one account.
Creel service enhances customer loyalty and social interaction for merchants by facilitating the users to convert values and engagements. Merchants get an even more engaged customer, offering multiple ways of spending virtual currencies, converting non-paying users to paying customers through exchange services and hence more revenue.
For merchants offering Creel no fixed costs and transaction costs are involved. Any merchant currency can be exchanged through Creel and the service is integrated within 1 hour on the respective online service.
• 600 million gamer today and 1 billion gamer in 2016
• Virtual commerce has been a $ 2.2 billion industry in 2012 (mainly gaming, buying virtual currency)
• Virtual currency market triple in 3 years in Europe (most promising and fastest growing industry online)
• 23% of all virtual currencies are dead credits, though a $ 500+ mil. market where VCE tap’s in
The user has been spent all his currency and wants to continue playing in a specific game without spending any additional money. The user selects currency and volume he desires and what currency he would like to exchange. The request is initiated through the currency issuer site. The user doesn’t know with whom he is exchanging and how many are exchanging with him. The request is cleared immediately and can be used without any further steps for the user. On the currency issuer site, the user can see the new available balance and can spend the virtual currency with one click. The user can also request a PIN during registration to secure each transaction.