We'd like a logo to represent our new brand Sports Trip. Our product will be a combination of apps (across all platforms) and a website. The purpose of the apps/website is to cater for everything that a sports fan needs and wants for their trip out to watch their favourite team or event.
The site will be a split between two main sections. One section will be a Trip Advisor style review section. Fans will be able to review every aspect of a sporting venue (this can be anything from stadiums, nearby restaurants or takeaways, and bars). The other section of the site will be a social media section, where fans can upload photos and videos of their Sports Trip for other fans to view and enjoy.
The apps and website will eventually cater for all sports, globally (initially soccer), and so needs to be suitable for a wide range of sports and cultures.
One final thought, is that we would like an instantly recognisable image to form part of our logo. We love the owl that forms part of the Trip Advisor logo, as over time, this has become an iconic image that people now instantly associate with the site.