Extremely responsive to my requests to refine/tweak design.
Great communication and great design work!
Enjoyed working with Kwacate; lots of great ideas, took feedback readily. Loved working with Kwacate!
Great quality and response time.
How althea.sul started their logo design journey
Who are you known as?
Steel + Stone
What’s your company slogan?
Man or Male Grooming (depends on logo design)
Tell us a bit about who you are and the people you reach
Full service male grooming studio offering head to toe treatments for men (hair cuts, skin care, waxing, hand and feet repair). More than a barbershop.
We are based in Stockholm City Center (Sweden) so need Scandinavian feel.
Our target market is:
Men 25-55 living and working in Stockholm Sweden.
Has disposable income. Views personal grooming as am outward sign of success and is willing to spend on it.
Image conscious. Works out regularly. Concerns has shifted from basic hygiene to man maintenance. Has increasingly complex appearance-related concerns most likely caused by heavy social media use, specially of dating apps (Tinder, Grinder etc.) Also related to the need to look young and alert in the workplace (specially in corporate).
Sophisticated. Borrowing their partner's female grooming products is no longer enough. Increasingly seeking grooming products and services that offer tailored solutions -- "manly products" that are efficient.
What industry do you think your business is most related to?
Cosmetics & Beauty
What colors do you want to see in your design?
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
some brands we like: https://www.badnorwegian.com/ https://www.gant.se/
The name of the studio is Steel + Stone. That comes from the steel of the razor blade and the whetting stone. For centuries men's grooming has been basic barber services. Steel + Stone is more than a barbershop. It's for the sophisticated man, who believes that looking good is an investment.