Create an “Iconic, Strong, Clean, Water Drop symbol” that represents a world leading outdoor waterproof gear brand.
Ideally, the water drop will incorporate the letters A and Q. It just so happens that the letters A & Q stacked on top of each other (A on top, Q on bottom) form a water drop shape.
We just finished a gold contest, but are not happy enough with the winning design to start printing it on hundreds of thousands of our products. By running this platinum contest, we intend to find a new winning design - one that we can confidently print on our waterproof gear, and that we can be proud of for the next 30 years!
Please see the attached winning design from our recent gold contest. Here are some important notes about that previous winning design:
* The elements of this design that we like most are as follows, in order of importance:
1 - It is an Iconic, Strong, Clean Water Drop
2 - It looks good, and is clear, whether in small or large size. This is very important because we will be printing the logo on many different products, in many different sizes. It also looks good when printed black on white, or white on black.
3 - It incorporates elements of nature, which really resonates with our target audience.
4 - It shows the letters A & Q. They are subtle, but they are there.
You can take this winning design from the previous contest that we attached here and use it as a starting point to make your modifications. Play with the layout of the elements inside the drop (mountains, water, or maybe you can come up with something else nature-relevant - be creative). IMPORTANT: we would very much like to see the Q incorporated in the design. We like our previous winner (see the #1 attachment) in that the Q is subtly there, but do NOT like that the tail of the Q breaks the water drop. If you can incorporate the tail of the Q in the design so that it looked organic and didn't break the flow of the drop, we might have our new winning design!
* Just to re-iterate, the elements of our previous winning design that we do NOT like are as follows, in order of importance:
1 - The Q 'tail' breaks the flow of the drop. We like that it symbolizes the letter Q, but we do not like that it breaks the flow of the drop. Please see the 2nd attachment to view this same design without the Q 'tail', which we think looks better from a purely visual standpoint.
2 - We do not love the font. Please try to come up with a clean and strong font that will best suit the water drop that you create, and best represent our world leading waterproof brand.
Here are some other very important notes to understand before starting:
1 - It is critically important that our new logo looks great when screen printed on fabric in only one color, as that will be the primary way that it will be used when printed on our gear. We need a logo that works in one color, so no gradients or multiple colors. Please submit all designs as black on white, and as white on black.
2 - To get a better feel for our brand, please visit our website (and take a look at our products) at http://www.aquaquestonline.com/
3 - The winning design will be printed on literally millions of items in the coming years. Our products are sold in over 100 countries around the globe, so the winning design will get a massive amount of exposure!
4 - You can do either (or both) of the following:
* Create your own version of the previous winning design, even if it is a very minor modification.
* Create a new design based on everything we have said here.
Thanks, and we really look forward to seeing your work :)