Totally lived up to my expectations to create a symbol that looks cool and exciting that can work as a fashion brand.
- Peder Dinkelspiel
How justinzG started their logo design journey
Who are you known as?
What’s your company slogan?
See Inside (in italics or some other differentiation; superscript TM for trademark)
Tell us a bit about who you are and the people you reach
This is a rebranding of http://www.buildingdna.com. We have internet-of-things enabled smart maps that "lift the roof" and allow outside observers to "see" into buildings via their sensors, camera and building management systems. We are rebranding to focus on Public Safety - we give first responders real-time "eyes inside" to more rapidly prepare and respond to a situation en route. Imagine police pulling up all camera feeds within in a localized, visual map to accurately track a school shooter inside the building before they arrive.
Customers are K-12 school districts, building owners, hospitals, police and fire departments, etc.
What industry do you think your business is most related to?
What colors do you want to see in your design?
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
I would like the logo to convey, somewhat abstractly, the idea of having a line of site into a building even from far away. This "eyes inside" concept, or "lifting the roof" - just in some way reference that we have a VISUAL solution to understanding exactly what is going on inside the 4 walls from a public safety perspective.
We would like to see it in all lower case, with "ensite" being the primary brand driver and "safety" being more of a complementary qualifier.