Jillhamilton424 got their new logo design by running a design contest:
PETAL POWER needs a FUN but CLASSY logo for our women's-specific cycling product
Check out Jillhamilton424's Logo design contest…
The Product: Petal Power is a women’s specific anti-friction cream used for cycling. The product is applied directly to skin in the crotch/perineum area to help reduce pain, chafing, and saddle sores that can occur as a result of heat and friction created by the bicycle seat during a ride. Petal Power not only provides comfort against chafing, it also has natural ingredients to help reduce inflammation and infection. The Audience: Our audience is female cyclists age 25 to 65. The women who would use this type of product generally fall into the “enthusiast” category, meaning they tend to devote a significant portion of their free time to cycling and it is part of their lifestyle. The vast majority of female cycling enthusiasts ride approximately 2 times per week or more. The Objective: Petal Power’s objective is to keep women cyclists comfortable and healthy on their bicycles. If women are more comfortable on their bikes, they will ride longer and more often. With more time spent on their bicycles, this will have a positive impact on their happiness, health, and spirit. A secondary objective will be to educate women cyclists about the benefits of using an anti-friction cream. Due to its intimate nature, it’s not a product many women are aware of since their primary riding partners are often men. The Proposition: Petal Power anti-friction cream is made with all-natural emollients and slip agents designed to provide a protective barrier on the skin to reduce pain associated with the friction and chafing that can occur during the course of a bike ride. The cream also contains many natural and plant-based ingredients known to have anti-oxidant and anti-inflammatory properties to help nurture delicate skin and reduce inflammation. Tone: The tone of Petal Power’s logos and branding should be fun yet classy. Due to the intimate nature of this product, injecting some fun into the look and feel will be key. However, care needs to be taken to avoid coming across as too “corny”. Although it will be positioned as a premium product, Petal Power’s branding should feel warm, comfortable, and approachable. Competitors: Our competitors include DZ Nuts Bliss, Chamois Butt'r Her, and Hoo Ha Ride Glide.
Logo types to explore
We are open to most all logo layout configurations, but would like to see more vertical options that would lay out within the confines of a square (as opposed to a more horizontal layout). A square or vertical layout will work better on our packaging. Above all...HAVE FUN WITH THIS! You have to find some humor in the fact you are designing a logo for a cream you apply to your delicate bits to make a long bike ride more comfortable. :)
Every design category has flexible pricing for all budgets. Logo design starts at €269.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo design.
Designers across the globe delivered design magic.
Jillhamilton424 collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
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