Very creative especially with white space, a compelling yet simple design at many different scales.
- Seyon Designs™
Creative professional and always a pleasure working with the.
This was such a fun experience! All the designers were wonderful to work with. Such much creativity and inspiration showed up. So many amazing options to choose from, it was very difficult to pick a winner. We are so excited about our new logo!
Great working with Allyna again :)
Very professional and efficient.
Great work! Thanks for your creativity, and going the extra mile. Really happy with the designs.
How sdGM started their logo design journey
Who are you known as?
Tell us a bit about who you are and the people you reach
The literal translation of "NEULUFT" is "new air". We connect our brand name to a fresh new day that you start in nature, like the new air of the day in the morning. For us it means trying new things, having new experiences and getting out of your comfort zone. It represents an active lifestyle in the outdoors that includes doing things in the water, the mountains, the woods, etc. It is also something dynamic instead of static.
Our first products are going to be snorkel, sailing and camping equipment. So the logo should be open enough to support all of those and more.
We have added three pictures that we connect to our brand!
What industry do you think your business is most related to?
What colors do you want to see in your design?
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
Following are some ideas and mental images we have in mind connected to the brand. Use those as inspiration, but feel also free to ignore them and surprise us.
We see rather curved than straight lines, similar to air flow.
In terms of color we can imagine a bright turquoise that has a good contrast on black and white.
We can imagine it having an abstract representation of an eagle or wings.
It should be abstract enough to make a good app icon (at least parts of it)
NEULUFT is a single word for us and should be treated as such in the logo without separation.
Once we have our brand logo we will also need a product packaging, product manual, package inserts and social media designs as a follow up. Ideally we will arrange these projects with our logo designer, too.