The logo should incorporate a 'Thor Hammer' similar to the picture attached.
I have also attached a picture of products similar to ours.
Other than having the hammer in the logo there are no requirements. Plenty of creative freedom on this one. As the contest progresses we will probably favor a certain style but initially we have nothing in mind. Comments and ratings will be updated multiple times daily throughout the contest.
Here is some more information about our company/brand to assist with the design:
What keywords best describe your business?
Strength, Quality, Power
If you had to describe your company/organization in one word, what would it be? why?
Rugged. Our products are high quality, designed for exposure to extreme conditions. Our customers are outdoors-men.
Who are your main competitors?
Where will the logo be primarily used?
The logo will be on all marketing material, but more importantly the logo will be etched on the the housings of all products.
How would you like the typography to appear?
THOR should be all caps and stand out more than Truck Accessories
We will occasionally use the name THOR w/the Hammer, excluding the 'Truck Accessories'.
What logos do you like and why?
Logos that make creative use of negative space or incorporate the symbol directly in to the wording. Using a hammer as the T in THOR is the obvious example in this case but I am no designer so I am sure there are more cleaver examples.