Please pay more attention to this section than the others as I'll be putting the most specific directions here.
We are rebranding for a variety of reasons.
Our current logo is the solid red and blue cross attached.
One of the objectives of this rebrand is to align with our EU business (their logo is the red and black dotted cross with eu at the end). We also want to preserve some elements of our previous logo, such as the color (red and blue).
Our internal designer took a crack at this, and the proposed new logo is the dotted cross that is red and blue.
The purpose of the contest is to add styling, flair or other aesthetic accents to the proposed new US design. You may go an entirely different direction if you like, however, if that direction does not both have remnants of the old US logo and similarities to the EU logo it will not be accepted. So that's a riskier direction but go for it if you like.
Of course we want the logo to tell a story... The story the new proposed logo tells is the variety of courses we offer (symbolized by the many dots), the medical roots (symbolized by the cross), and the more modern look.
There are a few root concepts to consider when adding something.
1. "Because life matters" is our motto, things that symbolize; life, care, humans, or something along those lines is a possibility.
2. We are a training company, things that symbolize; education, learning, etc.
Things not to do.
1. You may add a third color but don't stray away from the blue and red.
(more to come)
I'll send updates out as designs come in so that everyone can know what general directions are working or not working.