This logo needs to be able to be easily embroidered in ideally one color, but two colors (e.g. navy and light blue) would also be ok, on the horse's blankets, saddle pads, leg wraps, etc. Ideally it should be "medium-ish rectangle" (or "squarish" or "roundish"), rather than long and linear, because on a saddle pad it will normally only have a 4" (tall) x 6" (wide) space to be embroidered in. It should be more horizontal than vertical though.
This logo will normally be embroidered in white or light blue (or both) on navy blue blankets or tent valences. Alternatively, it will sometimes be embroidered in navy on light color backgrounds like white or light blue.
I would like an actual horse head or jumping horse (with or without rider is ok) included within the logo so that people can immediately tell from the logo that it is a horse farm (as opposed to a pig or goat or whatever farm).
I previously had a logo created for a business called Euro Chic Equine (attached). I really like it. I liked that it was very modern and clean. I also liked the "tribalist" style, though that is not mandatory for this logo.