we want the logo to be simple and catchy/easy to recall (think google, zappos, etc). some keywords describing the look/feel and highlights of our company/products are: hottest/name brand products, easy/quick approval, own it now, pay as you go, affordable, fast, immediate satisfaction, no risk, excitement, youth, fun, and high value.
some similar/competing companies are: presta.com, tronixcountry.com, yukeep.com, aarons.com, etc.
The logo naturally is the start of our branding that we will build off of for website and advertising creatives and will eventually be used for on product branding as well so it should be versatile.
We will most likely want to chose between a logo with and without a tagline but we are still perfecting our tagline so maybe just use: "Hot Products Now" in the tag line place for submissions.