The image of an owl is to portray wisdom, quick on your feet, and common sense. The graduation cap ties to "prof". The desired image will resonate with adults 18 to 24 years.
Coloring of owl can be more than one color to establish character. Use "owl" coloring which matches the blue chosen for the wording in the log design.
We see blue colors dominating with mixture of yellow and/or orange as appropriate for the wording.
We will consider colors you deem appropriate for the streetsmartprof overall logo design based on the demographics of our primary audience.
Please keep the background white, no color at this point. We will consider reverse white lettering for streetsmartprof on a colored background as a second step. This contest is focused on the logo only.
Important: Please see this webpage for further ideas/input around the logo. We have chosen various animated characters which are "directionally correct". As well as a few animated characters which we do not like.
Our primary target audience is:
1) Those entering and/or leaving secondary education and are/will be looking for their 1st job - 18 to 24 yrs old.
Our secondary traget audience is:
2) Those in their first job and want to accelerate their career - 25 to 34 years old)
The target (adults 18-24) conveyed the following words in focus groups.....common sense, savvy, quick thinker, wise, clever