Please consider the following parameters when designing the logo:
Values to communicate:
-Good communication with the users (students and academics)
- Being an "official spokesman" of information (in terms of not being a "Facebook" for students, but an official platform)
There´s no preference in terms of color palette, as it is expected to reach proposals with a colourless logo, where shape and typography are the main features regardless other characteristics.
Please write the word “ucursos” all together . Don’t separate the letter “U” from “cursos". (no dots, no hyphen, etc) However, do what is possible for highlighting the letter “U”.
Please avoid these elements for the isotype:
-The mascot of the current version of U-Cursos. (https://www.u-cursos.cl/dev/blog/r/…a_2014.png)
-A graduation cap,
-The University shield,
-The letter “U”,
- Elements recognizably linked to Universidad de Chile shield. (http://www.curriculumenlineamineduc…mbnail.jpg)
-Tech elements (computer, mouse, cellphone, etc)