Aura Lab makes fully personalized perfumes for high-end customers. We do this by mixing the art and science of perfumery and use technology as much as we can. We are deliver personalization by using algorithms and products super-high end perfumes that are unique to each customer. (please read this fully through)
- We believe the most underrated sense is the sense of smell. We believe scent is to smell to what colour is to sight. We believe your scent says a lot about you.
- We believe the current industry sells to exploit the masses. We believe there is only one of you and your scent should be as unique.
- We believe the industry is innovation deprived. We believe a unique scent demands personalization and requires innovation and technology.
We are your Modern Personal Perfumer. By using our proprietary technology to deeply understand you, we create your personalized perfume. We do this in 3 simple steps:
- Scent Character Analysis: go online and take our comprehensive test developed behind cutting edge science and perfumery. The goal is to understand your genetics & diet, psychology and olfactive preferences.
- Sample Box: receive and review 5 unique samples that have been formulated based on your answers. We break the barrier of the screen by sending you these samples for you to choose the magical perfume that is only yours.
- Personalized Perfume: after 4 weeks of creation, receive your unique personalized perfume delivered to you, in personalized bottle, box and accessories.
Gender: Female & Male
Age Range: 30-45
Income Range: Elite, Millionaires+
What motivates them: Moving up the social hierarchy – Feeling unique and self expression – Aesthetic Perfection – Subtly showing off – Owning more “unique” possessions – Staying young
What do they fear the most: Losing their riches – Moving down the social hierarchy – Appearing inconsistent and/or portraying a different image than the one that they want to portray
Where do they go on vacation? The coolest cities around the world
Where do they go for dinner? The hottest restaurants.
The general reason they are buying a personalized perfume?
They want to be the first (innovators) to adopt new technologies/products
They want to experience something that was previously only experienced by kings/queens – a master perfumer making a scent
The desire to have something that cannot be replicated (someone wearing the same fragrance is frightening to them)
They want the compliments (“is there anything more beautiful than someone saying ‘you smell great.’?)
EQUITY GUIDELINES (What we want to stand for in minds of Consumers)
OVERALL: Immortalizing you through scent
CHARACTER: The Magician Creator (David Copperfield)
Bewitching, Avant-gardist, Cultured, Authentic, Eloquent, Revolutionary, Poetic, Shrewd, Empathetic, Insightful
PERFORMANCE OF PRODUCT:
-Technology has unlocked the possibility of owning a fully personalized perfume.
-Advancements in Chemistry, psychology and data science enables us to understand you like no one else.
-Products of the highest quality require an unmatched attention to detail.
-Fragrances of the highest quality require the best ingredients.
-The Emotional tranquility that nobody else will have your perfume.
-The enchantment that comes from the privilege of having a personalized perfume for you.
-A belief that there nothing more beautiful than somebody saying you smell great.
- A personal perfumer that was only available to Nobles of the ruling class is now available to you.
- A unique perfume that arises from a sincere and meticulous understanding of you.