Blakely.cragun needed a new logo design and created a contest on 99designs.
A winner was selected from 41 designs submitted by 17 freelance designers.
Organization: Switchback sells outdoor equipment for hiking, backpacking and camping.
Switchback definition: A sharp bend in trail on a steep incline (common reference when hiking a steep peak or summit.)
Target audience: people who love spending time outdoors and want quality gear at a high value price.
Dark neutrals: Black, White, Gray
(maybe rope in some blue or green)
Words to describe what we are looking for: professional, outdoors related (remind you of being outside/in the mountains, recognizable (something found on outdoors equipment)
Examples of logos that accomplish what we are looking for.
Gregory (new logo) http://gregorypacks.com/
Black Diamond http://blackdiamondequipment.com/
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