Tkapp got their new logo design by running a design contest:
logo for Strategy Alignment Institute
Check out Tkapp's Logo design contest…
Business & Consulting
The Strategy Alignment Institute provides a single web site where senior managers of fortune 1000 companies can find and follow the latest developments in corporate strategy. The site will offer: Articles from industry leaders, Videos, Tools, and Web Conferences. Contributors to the site will include top authors and executives in the field of Leadership, Strategy, and Human Resources. The focus of the site content is on: Creating a focused corporate strategy, Designing an organization around that strategy, Transforming and turning around the existing organization, Getting leaders and partners aligned with the corporate strategy.
Logo types to explore
Our target audience is top leaders in fortune 1000 companies. We need to position as "authoritative, trusted, and innovative." Sites that have good design for our audience include the new IBM.com site and http://www.mckinsey.com/. These are not competitors but target the same audience. We will need the logo to be easily inverted (e.g. in addition to a logo on white background, we will also need a white on black version that works equally well.) While we are OK using the initials "SAI" as one option for the logo, we want to be sure that "Strategy Alignment Institute" is somewhere in the logo in a smaller font so that new customers will learn what SAI stands for.
$295 Bronze package
Every design category has flexible pricing for all budgets. Logo design starts at €269.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo design.
Designers across the globe delivered design magic.
Tkapp collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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