We have the tag line:
Become The Hero Of Your Life™
Our target market is professional men and women in the 25 - 55 age group in the english speaking word
Depressed people are generally negative, feel bad about themselves, are generally unmotivated and are distracting themselves by watching TV or surfing the net, they're unhappy about their jobs and feel stuck and don't know how to get out of it.
The logo should:
- Inspire depressed people to take action and
- Inspire confidence in our solutions as being a viable one (and overcome the belief that Anti depressants are the only solution (a message that they are being bombarded with daily on TV)
- Evoke confidence in their ability to succeed when they follow the program
- Evoke trust
- Evoke new opportunities
- Evoke happiness and joy
- Be contemporary
- Be Fun and not so serious, yet still be professional
colors: I am thinking of using turquoise for Depression and orange for Hero in the name implying evolving out of the blue depression into the bright and sunny hero. see attached for some tones I like, although I am open to others as well
I have also attached a triquetra symbol that I like (rotate it so that one corner faces up and the other two are the base of the triangle). However, I am not attached to using it and am open to other ideas for symbols or mascots.
Another idea is to have a symbol of a male/female hero figure who has conquered the enemy of depression