I need a logo that:
- will be used initially to establish an online presence but will also look good later when I need to use it on a business card, embroidered on a hat, etc. The most immediate use will be on the left-hand side of my web-site's header.
- has a splash of color in it for style but also looks good when monochrome is required. I don't have strong feelings about specific colors yet.
- will look good when reduced in size: I will probably use it as the image for my Facebook and G+ pages and any other online avatars. One thought I have is to have the logo laid out so that a graphic element is next to my company name so that I have the option of cropping and using that alone - that is not a hard requirement though.
While my initial tours will be to adventuresome locations like Africa and Mongolia, I don't want elements in the logo (e.g. a lion or elephant) that prevent mefrom selling a location like Paris or Tuscany. The tagline that may go with the logo is "Let Your Vision Run Wild".
I tend to like simple, bold, graphic elements but not too simple. Some way to mix a bit of flair with the simplicity would be great.
I usually don't like symmetrical designs.
Some concepts that might help your design ideas: travel, photography, adventure, journey, exotic, exciting.
At a minimum, the file I require will be a high-resolution, uncompressed TIFF. An original vector file (e.g. Adobe Illustrator) is also ideal if that is your source file.