Ychang got their new logo design by running a design contest:
Logo for an NBA Basketball Data Analytics Startup
Check out Ychang's Logo design contest…
We provide a web service that delivers data analytics and visualization for various sports. We are starting with basketball. We are hoping to engage technologically savvy audiences. We need a logo mark with an abstract "2S" to represent the company across multiple sports, and a pictorial mark for our first product "Eagle" that is specific to basketball. The "Eagle" logo should incorporate an eagle or eagle eye. The "2S" company logo should be neutral enough to cover any sport.
Logo types to explore
We are looking for a modern, futuristic logo for our company, Second Spectrum. The logo should convey the idea that our product is decades ahead of its time. The TRON image has the futuristic feel we are looking for. The image to the right (with "INBOX", "OUTBOX", etc) has the same feel, but more angular, which we like even more. The sketch we provided with "2S" is an idea we like, since it has nice symmetry, with a "2" for "Second", and "S" for "Spectrum". We're pretty sure our logo should be some variation of this "2S" concept, but perhaps with a richer, more detailed look, and a look that connotes movement or motion. Our initial product name is "Eagle", so we're also exploring a logo for the product. It should convey the idea that our product enables coaches and managers to "see" more of the game by gaining insight from the data. Hence the importance of the eagle's eye. We're imagining an abstract single eye, like the two in our sketch page, but with a more futuristic feel to it. Even better, the eye would either look like a basketball or convey the likeness of a basketball (without being cheesy...). Another idea is to have the whole head of the eagle, so that the head is almost round and looks like a basketball. One problem with this idea is that it does not focus on the eye as much. So, we're looking for a "2S" mark, a pictorial mark with an eagle/eagle eye, and the associated font that can spell out "Second Spectrum" and "Second Spectrum Eagle." We look forward to seeing what you come up with!
Every design category has flexible pricing for all budgets. Logo design starts at €269.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo design.
Designers across the globe delivered design magic.
Ychang collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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