BRAND PERSONALITY/ VALUES TO COMMUNICATE
Attention to detail
-I’d like to incorporate both a logo and the business name. Something timeless for both as opposed to trendy or fashionable for the current moment.
-Highly adaptable. A logo that is easy to replicate in a range of sizes, across marketing and branding material (letterhead, business cards etc.), easy to embroider and translates to social media (Needs to look good small, but scalable so it can be larger as well)
-I’d like them on a transparent background so I can put them over things without a white square behind it.
-I’d like the files to be delivered in multiple formats so I can use them for digital and print (including JPG, PNG and EPS files).
-I’ve created a pinterest font inspiration board for reference:
-I’d like the font to be something I can download to my computer if possible so I can use it later, possibly for invoices or other paperwork.
-I prefer all caps
-I’ve created a pinterest logo inspiration board for reference:
-Simple, with solid/ bold outlines
-I’m a huge fan of the pop artist Roy Lichtenstein (and pop art in general). I love his use of bold, solid colors and solid black outlines. Definitely use his work as inspiration for this logo.
-I’d consider a pictorial mark (Apple, Target) if it’s the right fit, but strongly prefer the idea of an abstract mark using color and form (Pepsi, Adidas).
-I also like the idea of using one or two bold colors, specific to the logo, but something that can be made any color and still be powerful is great (Nike swoosh).
*Not a must have but based on my research on the 99designs web site I am interested in incorporating a triangle in some way, and the color blue as well.