"Classic Car Motor Oil" is how the product is branded and should be the main text in the logo.
The company is selling a new motor oil that is specially formulated for the engines of classic cars. This is a brand new venture and a brand new product. There is no other motor oil like this on the market. As such, there are no direct competitors.
The primary demographic is males over 40. As an additional aspect, it has also been discovered that this motor oil works very well in modern cars (those less than 50 years old), particularly muscle cars. As such, our we would like to see our demographic expand to owners of newer cars.
We would like a high quality and professional logo with a "classic auto" feel.
We will be designing a new website after the logo has been chosen, so no other branding material exists at this time. We are totally open to any color schemes at this point.
The only collateral we have now is the actual packaging of the oil which is a black plastic container with a yellow/gold parchment label. The label has an Art Deco style border.
The new logo will be used for product labels, business cards, letterhead, website, etc.