Afparris got their new logo design by running a design contest:
Logo Contest for Bad Ass Box Company
Check out Afparris's Logo design contest…
At Bad Ass Box Company, we focus on using software and hardware to bring fitness into the modern age. We believe that functional fitness equipment for commercial gyms should be exactly that, functional, and we also believe that you should be able to have an immersive fitness experience anywhere and at anytime. We are CrossFitters building modern equipment for the modern gym, that maximizes floor space for more paying members, while being aesthetically pleasing. Our name says it all. We build bad ass products for bad ass people. Think Navy Seals. Think CrossFitters. Think Olympic lifters. Most products are made of steel. We build out of titanium. Wicked strong, amazingly light, durable, and non-corrosive. We want our logo to show who we are, to be playful on the word ass using a mean looking donkey (ass), and inspire people to be as bad ass as they can, in their own way through fitness.
Other color requirements
I'd like to explore the following colors: Let designers make suggestions:
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo design.
Designers across the globe delivered design magic.
Afparris collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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