Desired Color Scheme:
Blues, Greys, Greens, White
Either of the three mentions above
Accepted File Formats:
The logo needs to represent the corporate nature of the company and should be fairly straight forward and simple. The company provide consulting for IT based services and create sites and software.
I beleive there are three styles of logos:
1) Block style. This is where the logo is contained within a block (www.dell.co.uk, American Express, KitKat, Ikea)
2) Iconyfied. This is where the company name is written and an icon is used as the identity. (www.vodafone.co.uk, NBC, nVidia)
3) Integrated. This is where some or all of the company name is used to create the identity. (fedex, http://www.triumph.co.uk/, subway, Zippo lighters)
I dont really have a preference and some of each would certainly help your entry.
Colours: Simple colours, greens, blues, greys, white etc....
Company Name: TrueCommerce (http://www.truecommerce.co.uk)