nick qr got their new logo design by running a design contest:
Logo to capture the essence of spearfishing for brand of diving equipment
Check out nick qr's Logo design contest…
The business is to be an online retailer of spearfishing and freediving equipment. The target audience is young athletic males - think 20's and early 30's, lots of energy and into a hardcore and dangerous sport. There are a two options that could work for branding: 1) A 'hardcore' logo that highlights the element of hunting fish underwater. A tribal design might be good for this 2) A more earthy logo to reflect the relationship between the diver and the ocean environment, the peacefulness of being underwater, surrounded by the vastness of the ocean Watch these videos to understand what the sport is about - the logo will need to capture the 'spirit' and feeling of the type of activities done in these videos https://www.youtube.com/watch?v=OAEArftQDSM https://www.youtube.com/watch?v=Z0kI3aIMI_4 The logo will need to be used on the website, and on various types of product: stickers to put on spearguns, raised embossing on rubber and plastic products, and on the front and back of wetsuits, so it should be simple enough to stand out on these products. A lot of marketing will be done from filming users using the equipment underwater, so the logo will need to be instantly recognisable even in underwater pictures, however it still needs to look great on a website. It would be acceptable to have a color version for the website and just use black and white version on product. The website is allthingsspearfishing.com, so maybe incorporate the .com into the design. 'all things' can be small if needed, but 'spearfishing' should remain large font since that's the essence of what the brand will sell. To see the types of product check google images using these searches: 'speargun', 'Freediving fins', 'Spearfishing wetsuit'
Other color requirements
I'd like to explore the following colors: Blues: Knowledge, trust, calm and honesty. Reds: Energy, action, passion and love. Yellows: Energy, intellect, fun and youth.
A$500 Custom package
Every design category has flexible pricing for all budgets. Logo design starts at €269.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo design.
Designers across the globe delivered design magic.
nick qr collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Designer-98 is very talented and responsive to changing requirements. We intend to work with them for several follow on projects based on their work's quality and the quality communication.
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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