How alexandre.barillet started their logo design journey
Who are you known as?
Léa de Saint Flore
Tell us a bit about who you are and the people you reach
Beauty / Cosmetics / Luxury brand dedicated to women aged 15 to 45. We will start on french market through nail art products but will very soon extend to all nail products, make-up, skin care, perfumes, etc...
What industry do you think your business is most related to?
Cosmetics & Beauty
What colors do you want to see in your design?
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
PLEASE NO FLOWER IN THE LOGO
PLEASE ONLY BLACK AND WHITE AS IT IS MORE LUXURIOUS
"Léa de Saint Flore" is an aspirational brand for women who want to be pretty and not as any other women. France is the country of cosmectics (L'Oréal is number 1 in the world) and Luxury. We want our brand to share the marketing codes of the most famous french haute-couture and cosmetics brands (Yves Saint Laurent, Dior, Chanel, Givenchy, Hermès...). It means, classy, sober, luxurious. We want it to also be very female, clearly dedicated to women. "Léa de Saint Flore" is a real existing women, who creates her range of products, chooses designs, perfumes, etc...(perhaps idea of a real hand writing signature if readable?). To finish with, we would like the logo to include a strong recognisable and memorable iconic sign inside (just as the YSL for Yves Saint Laurent, or the Nike swoosh) that one day could be used by itself. Caution: our logo will at the same time be very classic (as inspired by old luxury brand) BUT also very modern (as launched in 2019) as it is a trendy brand. It should talk to women aged 16 as to women aged 45.
We are opened to a tagline proposal if you think it might be necessary but we have no precise idea yet of what it should be. We do highly reliable qualitative products for beauty.
Precision: we do not have any particularity in terms of composition (not an organic/natural brand). There are no natural ingredients, thus no natural brand positionning. "Flore" does not mean there is something floral in our ingredients. This is just a name.
NB: please note that our target is a selective market, not a private label brand. We need luxury inspiration
NB2: you will see attached an example of something that we like. It's home made so not enough professional but we really really love the "S": the shape is very very feminine and also inspire the meaningful infinity symbol.