How alanmacmillanorr started their logo design journey
Who are you known as?
ARIANA SAILING TEAM
What’s your company slogan?
Round the world adventure racing
Tell us a bit about who you are and the people you reach
Hello we are putting together a campaign for our round the world sailing challenge race and need a logo to represent the team. The race is the Ocean Globe race 2023 and us z retro event for classic sailing yachts of which 'Ariana' our Swan 55 is one.. The boat was named after a Young inspiring girl I met in Nepal who despite all the obstacles in her way.. Overcame them. She represents the spirit of our campaign.
Most sailing teams have a sail in the logo but I am thinking that the logo could be an A in the shape of the sail possibly incorporating 'Ariana' (an outline as part of the sail...) above all if should represent overcoming all challenges. As the boat is a classic sparkman & stephens swan 55 it would be nice to incorporate this somewhere as well and the slogan is not essential but nice to have.
Swans are graceful powerful birds as is the classic Swan 55 we sail... Perhaps that could be incorporated
What industry do you think your business is most related to?
What colors do you want to see in your design?
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
I like the simplicity
I like the tradition
I like the stylised animal
I like the wings
I like the stylised giraffe
I like the boldness of the design
As its a round the world challenge into the treacherous southern ocean with only retro navigation equipment.. Something that conveys this as a truly difficult task will go a long way...