The Ellis Porter firm name is not named after individual attorneys, but rather:
- Ellis is a nod to Ellis Island, the historic immigrant gateway and symbol of opportunity to generations of immigrants.
- Porter is derived from the dictionary definition of a porter, which is defined as someone you engage to bear your burdens or carry a load, or alternatively a person in charge of an entrance (both apt metaphors for immigration).
The Ellis Porter name and "The Immigration Attorneys" tagline should feature prominently in the logo and both should be clearly visible even when the logo display size is small.
The design style should bold simplicity - not too busy.
Would like to see the iconic element of the logo built around a simple suitcase/luggage icon that represents the Porter idea, with some added spin further tying in immigration.
Stay away from cliche immigration elements like statue of liberty, bald eagles, American flag, etc. (as well as cliche lawyer icons - gavels, columns, scales of justice, etc.)
The iconic element should be unique and clearly identifiable as related to the Ellis Porter brand and capable of being pulled out separately for other applications, including social media icons. To the extent possible, if the logo could translate into a style similar to a passport stamp (I can envision making an actual rubber stamp of the logo for various design uses), that would be cool, and also a little Detroit/ subtly vintage feel would be interesting.
Would like to see both a positive/negative versions of the logo (black on white; white on black). Looking forward to seeing your ideas on this.
The logo should translate easily onto marketing materials, web, shirts and other corporate swag, and signage. It should be a logo cool enough that people will want to wear it just for its stylish cache! Tap your inner immigrant and be creative!