For the icon, it's important we connect the name to the outdoors. One idea is to have a simple backpack illustration that is overflowing with outdoor sport equipment - think things sold at REI (no traditional field sports).
I could also see going super simple, focusing on "start", and making a memorable icon that represents "sending it" outside - a rocket ship, a mountain peak, a trail to the top.
The main application for the logo will be for the social icon and animated video intro / outro, so hopefully it renders well at a variety of sizes, or could have a simplified version.
The attached backpack image is roughly the style of a hiking backpack, which is more the vision for this, less the "hipster going for a walk in the woods" style. (I don't own the rights to the image attached, it's just a reference).
Other creative takes on a "Starter Kit" - a chest or box; another outdoor-related symbol that is related to learning something new, beginning, optimism.