Tender Touch Skin Clinic – clinical support for cosmetic improvement
1. What product or service does your business offer?
Skin treatments on face, back, hands and feet. Use products to improve the skin's surface to appear at its best health.
2. Who is your target audience and who is your most ideal customer?
clients with cancer or cancer survivors along with their caretakers, friends, family members;
members of the “sandwich” generation eager to multi-task getting relaxation and structure skin improvement, while the person they are caretaker for receives theirs concurrently
Upper-middle to upper level income ($100,00 and above/year)
Males,as well as women
IDEAL: Likes a spa-like experience and appreciates the distinction of spa services with clinical expertise and sanitary standards; is socially well-connected; values specialty service in an emotionally supportive and tranquil environment
3. How do people learn about your product or service?
In the beginning, business networking by owner; Internet SEO activity; community service and other marketing efforts. Later, clients likely will be doing referrals. From the business networking, referrals may come from dermatologists, oncology nurses/technicians,doctors; nail technicians; cancer support groups;
4. Who are your competitors and how do you differ from them? (Please provide links)
Initially spas/salons doing facial services appear as competitors, however, this business would emphasize treatment of cancer patients and their skin issues. While 10 Estheticians with the Oncology Training Certification are within 500 miles of this business, only 1 is local and the next closest is 175 miles away in California. Of 8-10 Estheticians' websites checked, none is focused on cancer skin care.
5. Please provide general information about your business (location, years in business, employees, etc.)
Location: Las Vegas, NV
Business: Start-up in 3-4th quarter 2012
Employees: Owner plus 2 Estheticians/RN, 1-2 nail technicians, 1-2 bodyworkers, 1-2 energy workers, 1 receptionist . Staff space on site: 4 rooms plus 2 nail areas and reception. Possible affiliation with physician.
Hrs of Operation: 7 days/week using FT and PT staff and evening hours.
Products: Carrying two lines: Image Skin Care (all skin types and peels); product line TBD especially for cancer/sensitive skin issues
1. What is the exact name as you would like it to appear in your logo? Tender Touch Skin Clinic
2. What was the idea behind the business name? Is there a unique story behind it?
A body that has been subjected to strong medications/chemotherapy becomes compromised, fragile, ultra-sensitive. An individual experiencing cancer herself or one's friends/family members are frequently emotionally vulnerable. This business would endeavor to create an environment and provide services that would be “tender through touch” and through compassionate demeanor during the facial or other service.
3. What is your tagline? Does this need to be incorporated into the logo design at all?
TAGLINE: Tender Touch Skin Clinic – clinical support for cosmetic improvement
Incorporated into the logo? Yes
4. What is the overall message you wish to portray? At this business: skin issues caused by medical conditions, including cancer, will be treated with clinical skills in a spa-like environment by caring and supportive practitioners and the friends and family of the primary client can concurrently have their own experience of relaxation and cosmetic improvement.
5. In five words? Please rank in order of importance. 1-5: 5 Highest
1. Professional 2. Pristine 3.Supportive 4. Skin cancer 5. Compassionate
6. What logos do you think will appeal to your audience and why? (Provide links where possible)
I imagine something with a spa feeling together with a medical/clinical appearance. Too much of a frivolous feeling would diminish the clinical treatment aspect – yet too much of a hospital/medical feeling would deny the opportunity for relaxation and respite that will be possible with the services offered.
7. Do you have any color preferences?
Colors that denote classical-upscale; serenity; elegance; professional; gender-neutral. When used on a business card, the card will be one that men are comfortable having others see in their possession.
8. Where will you be using this logo design? (print, website, etc.)
Business cards, website, business signage, letterhead/print
9. What is the most important application of those mentioned above?
Business cards and website
10. Please provide any additional details:
The logo should be copyright-able and potentially trademark-able.
The logo will be in Vector format.
The image would not be clip art.
My Vision of my physical space:
Visual: Environment will convey: classical elegance; very softened “clinical/medical” atmosphere; soft colors in warm tones
Auditory: Background sounds of classical and/or new age music played softly; waterfall or flowing water sound
Tender Touch Skin Clinic provides skin care to clients of all ages and gender dealing with a diagnosis of or post-treatment for cancer. The Clinic is also a respite site for caretakers with all varieties of responsibility.
This Clinic offers a serene atmosphere for treatment in a pristine environment supported by Estheticians practicing the highest level of sanitation in all services.
Practitioners use state of the art products (some designed specifically for cancer patients) to restore and renew clients' skin, minimizing the evidence of chemical disturbance from medical treatments.
The Clinic décor has the serenity of an understated “new age” environment and is gender-neutral. No “flower-power” images or motivational statements are present that bring to mind the presence of or recovery from illness.
Clients best served:
individuals seeking improvement in their skin's appearance that was diminished by cancer- or other-medications
caretakers, friends, family members of cancer patients/survivors who seek to enjoy/ a concurrent service as the person they accompany
members of the “sandwich” generation eager to multi-task having physical relaxation and structured skin improvement
clients who value and prize skin treatments in a sanitation-priority environment
Services to be offered:
Facials (treatment oriented: acne/rosecea/sensitive/mature) applied to face and back
Body work (massage, reflexology)
Energy work (Reiki, Healing Touch, Quantum Touch); both hands on/off treatments
Evaluate current condition: dry/oily/presence of moles, etc.
Identify issue: acne/dehydrated/damaged skin barrier
Discuss desired treatment:
restore skin barrier function
provide skin needs for cleaning/exfoliating/oil-balance/dehydration
peeling series for rejuvenating skin layers
Outline treatment process:
educate client about skin function, product benefits, product application and timing
skin preparation pre-peeling and home care post-treatment
Hand and foot care
Hand and foot soaks and treatments to restore balance to skin barrier with a focus on improving cracked, rough skin