stephenson.sw got their new logo design by running a design contest:
Help jump start a botanical, digitally native skin care brand
Check out stephenson.sw's Logo design contest…
Packed with substance (only if you can get it to work visually, we don't want to repeat "substance")
Cosmetics & Beauty
We are creating a digitally native (gender neutral) skin care brand aimed at Indian millennials (20-35). We have worked up the brand positioning - we are now seeking a strong logo to bring this to life. The products are made from herbs, and are ayurvedic (ie traditional medicinal Indian practice based on botanicals). Ayurveda has historically been depicted as a “traditional category” (i.e. imagery includes mortar and pestle dispensed by bearded old men). We want to get younger people to view a familiar, widely accepted (and credible) category in a new light by linking it to a clean, modern look and highlighting the fact that it meets contemporary consumer demands (natural, good-for you, simple, etc.). We will start with 2 products - which treat different conditions. However we want to ensure we create a common brand platform that can accommodate these and other line extensions in future.
WHAT WE WANT TO AVOID: Any herbal skin care category cliches - e.g. whether that’s the standard green/white colour palette, cliche leaf or tree of life imagery etc. (we are still open to botanical references, just not overused ones) An apothecary/retro design direction - as a digitally native brand we want it to feel contemporary, clean, and bold. DESIGN DIRECTION WE WOULD LIKE YOU TO PURSUE (see attachment) It lists out the keyword attributes associated with the brand and shows some inspiration - we mainly draw your attention towards the end of the deck - as we would like you to explore the concept of “Roots” somewhere in your design direction. We believe this direction works for several reasons. 1) In helps us to avoid cliche imagery - as roots are not a part of the plant you often see depicted. There’s also a beauty and intricacy to be explored in the root structures itself. 2) It really helps to reinforce the notion of how our products are “packed with substance” - and the deep rooted connectedness with nature. Draws attention to what lies beneath the surface (connoting “groundedness” or what’s inside). MISC. NOTES Whilst the products are Ayurvedic will initially be sold in India, if successful the plan is to also trial them in Western and African markets. So you don’t need to make them look “ethnic/or Indian” - indeed the more international, contemporary and premium it feels, the better it may be perceived within India. Our audience is young and will have been exposed to other global brands, and we are targeting a higher income segment that also may tend towards Western brands.
£239 Bronze package
Every design category has flexible pricing for all budgets. Logo design starts at €269.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo design.
Designers across the globe delivered design magic.
stephenson.sw collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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