Help give our logo a facelift (outdoor food brand)

The Brief

Industry

Sport

About us

Greenbelly Meals makes ready-to-eat backpacking meals for long distance hikers.

Other color requirements

Green (c5d941), White, Dark Grey

The Brief

Design style

Playful

Sophisticated

Economical

Luxurious

Geometric

Organic

Abstract

Literal

Classic

Modern

Mature

Youthful

Feminine

Masculine

The Brief

Other notes

OVERVIEW: Please "redesign" our existing logo... or, more realistically, give it a "facelift". We want this new logo to still be recognizable as our brand (Greenbelly Meals), yet slightly more sleek and masculine. BACKGROUND: We have had our current logo for several years (since we've been in business). It feels a bit too feminine and too cute. It does not quite capture the outdoor brand we are trying to be. Most of our customers are American males between the age of 20 and 50. Note we are a slightly "premium/ technical" product. Despite wanting the logo to be more masculine, outdoorsy and rugged, we also want to maintain a simple look that is not too extreme (we are a natural health food afterall). Similar brands in this space to look at: -Hyperlite Mountain Gear -Bedrock Sandals -Sawyer Products -Others: Cotopaxi, Patagonia, Clif Bar SPECIFICS: These are just some thoughts I had. I truly welcome your ideas and creativity. Remember this still needs to be recognizable as our logo to our customers. 1. Font. Possibly thicken font. 2. Letters. Possibly capitalize all letters. 3. Unique Design. This is the main thing I want your help with - create a logo that is different than our current one. More masculine. More outdoorsy (not too rugged though). More simple. No mountain icons please (too cliché, sorry) - welcome other icon incorporations though. 4. (Colors). Same. Keep same colors - splitting half of the word "green" and "belly" as is. Green: c5d941.

Silver package

Every design category has flexible pricing for all budgets. Logo design starts at €269.

File deliverables

Full copyright with production-ready files for digital and/or print.

PNG

JPG

AI

EPS

PDF

It all began with a design brief.

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Designers across the globe delivered design magic.

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Molecury

Mid Level

4.9

(17)

Winner

Design by Molecury titled "simple elegant memorable"

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Client review

We are very satisfied with the new design of our logo. Change requests were always implemented very quickly and new ideas were introduced. Great work.

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Along the way, they met lots of talented designers…

mcjarmin⚡️

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5

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