It’s important that the logo evokes a sense of being kid-friendly and welcoming, while also being scholarly or academic.
In a brainstorming sessions held with school representatives, the following information was gathered:
What words you would use to describe Friendship Academy of the Arts as a school?
Exciting, motivating, engaging, creative, scholarly, inspirational, drive, ambition, expectations, accountability, nurturing
What images come to mind when you hear “Friendship”?
Hug, handshake, heart, smile, 2 kids giggling, circle (like in a game huddle), flowers, butterflies
What images come to mind when you hear “Academy”?
Books, institution, library (e.g., JJ Hill Library in St. Paul, MN), preppie uniform (blazers, emblems, ties, skirts, khakis), structure -solid foundation, student with notebook and pencil, robots (state competition), microscopes
What images come to mind when you hear “Arts”?
Digital arts (want to expand what arts mean ), plays, choirs, debaters, poetry; spoken word, compass; protractor, storytelling = hands up outstretched; book open; elders