Aliisarosenthal needed a new logo design and created a contest on 99designs.
A winner was selected from 211 designs submitted by 23 freelance designers.
BONBON makes bright-colored undergarments for active women. The theme is girly, candy-sweet, but also sporty.
My audience is women in 20s and 30s who shop at Lululemon, not 13 yr olds who shop at Target!
BONBON: whimsical, high-support sports bras for all cup sizes and paycheck sizes.
I like to play up the BONBON and play down the BASICS.
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